A coalition of 75 travel companies launched a major ad campaign today aimed at reassuring Americans that it’s OK to start planning your next trip, whenever it may be.
The “Let’s Go There” campaign is a result of an industrywide collaboration led by the U.S. Travel Association that spent months researching the right message to send to potential travelers as the nation navigates the Covid-19 pandemic.
The coalition found that people benefit emotionally from travel planning or even just thinking about future trips. As a result, the “Let’s Go There” campaign aims to tell travelers, “When it’s time for you, we’ll be ready,” said U.S. Travel CEO Roger Dow. “There is pleasure in planning travel, and when the moment is right, the industry is committed to being well-prepared for the safe return of travelers.”
Citing a poll conducted by happiness researcher Michelle Gielan, U.S. Travel said that 97% of respondents said that having a trip planned makes them happier, while 71% said they felt greater levels of energy when they had a trip planned in the next six months.
And 80% of respondents said “yes” when asked if “Planning travel for some time in the next six months would bring me happiness.” The number jumped to 96% when asked if “Getting to travel and feeling safe while doing it would bring me peace of mind.”
“Booking a trip — even just getting it on the calendar — might be the very thing we need to restore our emotional